When studying the media we delved into all aspects of how the media, as a whole informs us our world. When you really think about it media is life. We tune into the news and radio, maybe even read newspapers and magazines. They all inform, entertain and educate us. But its the way they do it that creates opinions and this is why we all have different views on things. Its not what they tell us, its how they tell us.
This next video features a short film and interview with Marilyn Manson, who was accused of influencing the Columbine Massacre. The supposed 'influencing' was made through his lyrics and music videos.
The Hypodermic Syringe Theory
This idea suggests that the media inject ideas into peoples heads in many ways. Blaming events and tragedies on the easiest targets, for example Marilyn Manson. When i watched this film I felt quite sympathetic towards Manson. To me he seems like quite a decent and 'normal' guy, no different to those questioning him.
The Cultivation Theory
The way that the media hardens our emotions towards child abuse, violence and poverty. For example adverts for NSPCC can really touch you and make you feel emotion when first seen, but after a while they become second nature, which is sad but you learnt to accept that its just a part of life.
The Two Step Flow
This is the idea that people spread the media and inform others by word of mouth. In a social situation people tend to talk about the issues that are highly mediated, as a result of this peoples' views become contagious and influence others.
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